Sans Normal Abgot 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Mentone' by Paragraph (names referenced only for comparison).
Keywords: ui text, branding, headlines, posters, editorial, modern, clean, dynamic, friendly, informal, readability, approachability, emphasis, contemporary tone, oblique, rounded, open forms, soft terminals, humanist.
A slanted, low-contrast sans with smooth, rounded curves and softly finished terminals. Strokes keep an even rhythm with gentle modulation, and many joins and shoulders feel slightly humanist rather than strictly geometric. Counters are open and roomy, with clear apertures in letters like C, S, and e; the lowercase shows a single-storey a and g, and the overall spacing reads airy and uncluttered. Numerals follow the same rounded, oblique construction, with simple, highly legible forms.
Well suited to interface copy and product typography where a clean sans is needed but with more motion than an upright. It can also work effectively for branding, short headlines, and editorial callouts where an oblique voice adds emphasis without becoming decorative.
The overall tone is contemporary and approachable, combining a crisp sans structure with an energetic forward slant. It feels casual and conversational rather than formal, with a friendly smoothness that keeps the texture light and inviting.
Designed to provide a straightforward sans foundation with a built-in sense of movement, using rounded shapes and open counters for readability while keeping the tone relaxed and modern.
The oblique angle is consistent across capitals, lowercase, and figures, and the sample text shows an even, readable color in continuous reading despite the slant. Letterforms lean toward open, simplified construction, favoring clarity over sharp detailing.