Sans Normal Abgot 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Machinato' by Jelloween; 'Core Sans B', 'Core Sans BR', and 'Core Sans NR' by S-Core; and 'Comenia Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, product branding, presentations, captions, modern, clean, friendly, efficient, technical, readability, modernization, motion, neutrality, clarity, oblique, humanist, open counters, rounded forms, crisp terminals.
This is an oblique sans with smooth, rounded constructions and a steady, even stroke. Curves are drawn with generous radii and open counters, keeping letters like C, G, O, and e airy and clear. Terminals are crisp and mostly straight-cut, while joins stay tidy and restrained, producing a clean rhythm in both uppercase and lowercase. Proportions feel balanced with a moderate x-height and slightly compact lowercase shapes; the overall spacing reads orderly and consistent in running text.
It works well for UI and product text where a clean, forward-leaning emphasis is desired, and it also performs nicely in editorial callouts, subheads, and presentation typography. The open shapes and controlled spacing help maintain readability in short paragraphs, labels, and captions where clarity and a contemporary tone are priorities.
The slanted stance and rounded geometry give the face a brisk, contemporary tone that feels approachable rather than formal. It suggests motion and clarity, making it suitable for communication that wants to feel modern and straightforward without becoming sharp or aggressive.
The design appears intended as a practical oblique companion for a modern sans system: smooth, readable shapes with minimal contrast, consistent slant, and an even typographic color. Its restrained detailing suggests a focus on everyday usability across digital and print applications while adding subtle dynamism through the italic posture.
Figures are simple and legible with smooth curves and minimal embellishment, matching the letterforms’ understated construction. The italic angle is consistent across the set, and the design maintains a coherent texture from display sizes down into paragraph settings.