Sans Normal Ekgam 2 is a very light, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, magazine, branding, logotypes, posters, elegant, fashion, airy, refined, editorial, luxury display, editorial emphasis, elegant branding, expressive italic, hairline, didone-like, calligraphic, racy, delicate.
A sharply slanted, hairline-driven design with extreme thick–thin modulation and smooth, circular bowls. Strokes taper to needle points and terminals are generally clean and unbracketed, producing a crisp, etched appearance rather than a blunt or geometric feel. Curves are expansive and controlled, while diagonals and joins create a lively rhythm; several forms show distinctive, sweeping entry/exit strokes that emphasize motion. Overall spacing reads open and bright, with tall caps and a modest, readable x-height in the lowercase.
Best suited to large sizes where the hairlines and contrast can be appreciated—magazine titles, fashion and beauty branding, luxury packaging, and expressive poster typography. In longer passages it works most convincingly as pull quotes or short editorial blurbs, ideally with generous leading and careful reproduction settings.
The font conveys a polished, high-fashion tone—poised, dramatic, and intentionally delicate. Its pronounced contrast and italic flow suggest luxury, exclusivity, and a modern editorial sensibility, with a touch of theatrical flair in headlines.
This design appears intended as a statement italic for sophisticated display typography, combining modern, minimal terminals with classic high-contrast modeling to create a sleek editorial voice.
The strongest visual signatures are the razor-thin hairlines, the high-contrast stress through round letters, and the expressive italic swashes on select glyphs (notably in capitals and in letters like g, y, and j). Numerals follow the same refined contrast and feel tailored for display rather than utilitarian interfaces.