Sans Normal Urbis 5 is a light, normal width, very high contrast, italic, normal x-height font.
Keywords: editorial, fashion, luxury, headlines, posters, elegant, refined, airy, elegance, display impact, branding, sophistication, motion, calligraphic, sleek, high-waisted, hairline, dynamic.
This italic typeface uses sweeping, calligraphic curves and a distinctly high-contrast stroke model, with hairline connections and sharply tapered terminals. Letterforms lean forward with a lively rhythm, mixing broad, rounded bowls with slender entry/exit strokes that often finish in pointed, blade-like ends. Capitals are tall and graceful with expansive curves (notably in C, G, O, Q), while the lowercase shows fluid joins and a restrained, looped construction in forms like g, y, and j. Numerals follow the same refined contrast and slanted stance, with delicate diagonals and curved strokes that keep the texture light and open.
Best suited to display settings such as magazine headlines, fashion and beauty branding, luxury packaging, and high-end advertising. It can also work for short pull quotes or titling where its delicate hairlines and dramatic contrast have enough size to remain clear.
The overall tone is poised and luxurious, conveying an editorial, fashion-forward sophistication. Its brisk slant and shimmering contrast create a sense of speed and polish, reading as expressive and upscale rather than utilitarian.
The design appears intended to deliver a modern, polished italic with pronounced contrast and a calligraphic sensibility, prioritizing elegance and visual flair in display typography while maintaining a clean, streamlined silhouette.
In text, the thin hairlines and sharp terminals create a sparkling texture and strong horizontal flow, especially in sequences of rounded letters. The italic construction is consistent across caps, lowercase, and figures, producing a cohesive, distinctly stylized voice.