Sans Superellipse Ognem 13 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Amsi Pro', 'Amsi Pro AKS', and 'Sans Beam' by Stawix; 'Robusta' by Tilde; and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, confident, punchy, friendly, retro, impact, space-saving, approachability, branding, rounded, compact, blocky, soft corners, heavy terminals.
This typeface is built from compact, rounded-rectangle forms with softened corners and largely uniform stroke weight. Curves are squarish rather than circular, giving counters and bowls a superelliptical feel and a sturdy, compressed silhouette. Terminals are blunt and rounded, and the overall rhythm is dense with short extenders, producing tight, high-impact word shapes at display sizes. Numerals and letters share the same chunky geometry, with simplified interior spaces that prioritize bold presence over fine detail.
Best suited to headlines, posters, and promotional typography where dense, high-contrast-on-page lettering is needed. It also works well for packaging, storefront signage, and bold brand marks, especially when space is limited and a compact, friendly blockiness helps maintain legibility at a distance.
The overall tone is assertive and attention-grabbing, with a friendly softness from the rounded corners. Its chunky, compressed forms read as energetic and slightly retro, evoking bold headlines and punchy signage rather than quiet, refined text.
The design appears intended to deliver maximum impact in minimal horizontal space while keeping a warm, approachable feel. Its consistent rounded-rect geometry suggests a goal of creating a modern display sans with a distinctive, sturdy silhouette for branding and titling.
In the sample text, the heavy color and tight proportions create strong texture and emphasize line breaks, making it particularly effective for short bursts of copy. The squarish curve logic stays consistent across uppercase, lowercase, and figures, reinforcing a cohesive, logo-ready voice.