Sans Superellipse Ognum 4 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Korolev' by Device, 'Gibstone' by Eko Bimantara, and 'ApronNext' and 'Masifa Rounded' by Hurufatfont (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, friendly, confident, punchy, playful, modern, impact, approachability, legibility, branding, simplicity, rounded, soft corners, compact, sturdy, blocky.
A heavy, rounded sans with a soft superellipse construction: corners are consistently eased, curves feel squarish rather than purely circular, and strokes stay nearly uniform throughout. Proportions are compact with broad counters and short, thick terminals, producing dense, solid silhouettes. Uppercase forms are wide and stable, while lowercase shapes stay open and simple, with single-storey constructions and minimal modulation. Figures match the same rounded-rectangle logic, reading clearly with chunky geometry and strong presence.
Best suited for display settings where clarity and weight are assets: headlines, posters, brand marks, packaging, and bold UI labels. It also works well for short blocks of copy where a friendly, high-impact texture is desired, especially at medium to large sizes.
The overall tone is bold and approachable—more friendly than formal—while still feeling assertive and highly legible. Its rounded, inflated shapes suggest a contemporary, consumer-facing personality that can read as playful without becoming novelty.
This design appears intended to deliver maximum punch and readability through simplified, rounded geometry—combining sturdy, heavy letterforms with softened corners to keep the voice approachable for modern branding and advertising.
The family shows a consistent corner radius and a cohesive set of blunt joins, giving text a uniform, block-like texture. In paragraphs, the rhythm is tight and graphic, favoring impact over delicate detail.