Sans Normal Salog 2 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, children’s, branding, headlines, friendly, playful, casual, handmade, quirky, approachability, informality, space-saving, handmade feel, rounded, soft, monoline, condensed, bouncy.
A condensed, monoline sans with rounded terminals and gently irregular, hand-drawn contours. Strokes keep an even thickness with minimal contrast, while curves are slightly wobbly and corners are softened rather than sharply geometric. Proportions are compact with tight internal counters and a lively rhythm that varies subtly from letter to letter. Overall spacing reads a bit loose for the narrow forms, helping maintain legibility in text despite the slim widths.
Well suited to short-to-medium headlines, posters, product packaging, and branding that benefits from a casual, human voice. The narrow proportions also make it useful where horizontal space is limited, such as labels, menus, or social graphics, while still reading clearly at moderate sizes.
The face feels approachable and informal, with a lightly whimsical tone that suggests marker lettering or a casual handwritten sign. Its narrow build adds energy and efficiency, while the softened shapes keep it warm rather than technical. The result is playful and personable without becoming overly decorative.
Likely designed to deliver a compact sans that feels human and approachable, combining space-saving proportions with a hand-rendered softness for everyday, friendly communication.
Round letters (like O/C) skew toward tall ovals, and many joins and terminals end in soft, slightly flattened caps, reinforcing the friendly texture. Numerals follow the same simple, rounded construction and blend naturally with the alphabet in continuous copy.