Sans Normal Afdoj 10 is a bold, normal width, low contrast, italic, tall x-height font.
Keywords: headlines, branding, posters, sportswear, signage, sporty, modern, dynamic, confident, clean, forward motion, impact, clarity, modernity, utility, slanted, geometric, rounded, compact, high-clarity.
A slanted sans with sturdy strokes and smooth, rounded curves. The letterforms lean consistently forward, with generous counters in rounded shapes like O, C, and G, and crisp terminals that keep the outlines tidy. Uppercase construction feels straightforward and geometric, while lowercase forms are compact and upright in structure despite the slant, with a tall, prominent x-height and simple, single-storey shapes where expected. Numerals follow the same robust, slightly condensed rhythm, with clear silhouettes and minimal ornamentation.
This font works especially well for headlines, brand marks, campaign graphics, and posters where a strong, forward-leaning voice is desirable. It should also perform well in short-to-medium text settings such as UI labels, navigation, and signage where clarity and steady rhythm matter.
The overall tone is energetic and purposeful, with a forward-leaning stance that reads as active and contemporary. Its solid weight and clean geometry give it a confident, no-nonsense voice suited to attention-forward typography without feeling decorative.
The design intent appears to be a contemporary italic sans that combines geometric simplicity with assertive weight for high-impact communication. Its consistent slant and clean detailing suggest it was drawn to feel fast, modern, and legible across display and functional applications.
Spacing and rhythm appear even and controlled, helping the font hold together in longer lines of text while still projecting a strong headline presence. Curves remain smooth and consistent across cases, and diagonals (V, W, X, Y) carry a sharp, athletic cadence that reinforces the slanted motion.