Sans Normal Birog 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Auto Pro' by Underware (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ui labels, friendly, contemporary, informal, approachable, dynamic, friendly modernity, forward motion, high impact, approachable voice, rounded, soft terminals, compact, tight spacing, humanist.
This typeface is a slanted sans with sturdy, low-contrast strokes and broadly rounded curves. Letters show a slightly condensed, compact footprint with smooth joins and softened terminals, giving the forms a cohesive, rubbery solidity. The italic angle is consistent across capitals, lowercase, and numerals, and the rhythm feels lively due to the mix of round bowls and straight, gently tapered stems. Lowercase forms are simple and open, with single-storey shapes where expected (notably the a and g), and numerals follow the same rounded, forward-leaning construction for visual continuity.
It performs best in display contexts such as headlines, posters, and short callouts where the bold, slanted stance can carry personality. The rounded, contemporary feel also suits branding and packaging, and it can work for UI labels or navigation where a friendly, modern tone is desired.
The overall tone is friendly and contemporary, with an energetic forward motion from the slant and a casual warmth from the rounded construction. It reads as approachable and practical rather than formal, leaning toward an everyday, modern voice.
The design appears intended to deliver a modern, approachable sans with added momentum through an italic stance, balancing sturdy weight with rounded, soft-edged forms for clear, attention-getting typography.
Capitals are clean and confident with broad curves (C, G, O, Q) and straightforward diagonals (A, V, W, X, Y). Counters remain relatively open at display sizes, while the compact proportions and dense color suggest careful use of size and spacing for best readability in longer settings.