Sans Normal Pirej 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Fact' by ParaType, 'Core Sans N' and 'Core Sans NR' by S-Core, 'Kobern' by The Northern Block, 'Meutas' and 'Meutas Soft' by Trustha, 'Gogh' by Type Forward, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, playful, punchy, sporty, friendly, retro, impact, energy, approachability, display branding, rounded, chunky, soft corners, forward-leaning, compact counters.
A heavy, forward-slanted sans with rounded, bulbous forms and softly squared terminals. The letterforms are built from broad strokes with minimal modulation, producing sturdy silhouettes and compact interior counters. Curves are generous and slightly squashed, while joins and shoulders stay smooth, giving the alphabet a cohesive, inflated look. Spacing reads moderately tight at display sizes, with strong word shapes driven by the consistent slant and wide, weighty proportions.
Best suited to short, high-impact settings such as headlines, posters, promotional graphics, and attention-grabbing packaging. It also fits energetic identities—especially sports or youth-oriented branding—where a friendly but forceful voice is desired.
The overall tone is upbeat and energetic, with a friendly, almost cartoon-like solidity. Its bold presence and sporty slant lend a sense of motion and immediacy, while the rounded construction keeps it approachable rather than aggressive.
The design appears intended to maximize visual impact while staying approachable, combining a strong italic momentum with rounded, low-detail shapes for clear, bold wordmarks and display typography.
Numerals and capitals maintain the same rounded, compact-counter logic, helping mixed-case settings feel consistent. At smaller sizes the dense weight and tight apertures may reduce clarity, but at headline sizes it delivers high impact and a distinctive, lively texture.