Sans Normal Pimis 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Code Next' by Fontfabric, 'TT Norms Pro' by TypeType, and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, friendly, retro, loud, playful, impact, energy, approachability, motion, display, rounded, slanted, compact apertures, bulky, soft corners.
A heavy, right-slanted sans with rounded, swollen forms and minimal stroke modulation. Letter shapes lean on broad curves and softened corners, with counters that stay relatively small in the bold weight. Terminals are generally blunt and rounded, and the overall rhythm feels compact and chunky despite the broad proportions. Uppercase forms read sturdy and blocky, while lowercase keeps simple, single-storey constructions where applicable, maintaining a consistent, thick silhouette across letters and figures.
Best suited for headlines, posters, and branding where a bold, slanted sans can deliver immediate presence. It works well on packaging and social graphics, and can be effective for short subheads or pull quotes when generous spacing and line height are available.
The tone is energetic and extroverted, with a friendly, slightly retro slant that recalls athletic branding and mid-century display lettering. Its exaggerated weight and soft geometry make it feel approachable rather than severe, emphasizing impact and momentum.
The design appears aimed at a high-impact display voice that combines athletic forward-leaning motion with rounded, friendly geometry. It prioritizes silhouette strength and visual punch, trading fine detail and airy counters for bold readability at large sizes.
In text, the tight counters and strong slant create a dense color on the page, favoring short bursts of copy over long passages. Numerals match the letterforms’ chunky mass and rounded detailing, supporting bold, attention-grabbing set pieces.