Slab Contrasted Suru 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clarendon BT' by Bitstream, 'Clarendon LT' by Linotype, 'Firelli' by Typejockeys, 'Superclarendon' by Typodermic, and 'Clarendon' and 'Clarendon No 1' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, sports, confident, rugged, friendly, retro, editorial, impact, sturdiness, legibility, nostalgia, slabbed, blocky, bracketed, chunky, high-impact.
A heavy, slab-serif display face with broad proportions and compact counters. Strokes are thick and steady, with subtle contrast and pronounced, mostly bracketed slabs that give terminals a squared, stamped feel. Curves are full and rounded (notably in C, O, and S), while joins stay sturdy and simplified for weight. The lowercase shows a single-storey a and g, short extenders, and round i/j dots, contributing to a dense, even color in text. Numerals are similarly robust with rounded shapes and strong slab terminals, maintaining a consistent, poster-ready texture.
Best suited for headlines, titles, and short bursts of text where strong presence is needed—posters, packaging, labels, and bold brand marks. It can also work for large-size editorial callouts or sports/event graphics where a sturdy slab voice supports high contrast against imagery.
The overall tone feels bold and dependable, blending a retro, workmanlike sturdiness with an approachable softness in the curves. It reads as assertive and attention-getting without turning sharp or aggressive, giving it a friendly, classic Americana/editorial flavor.
The design appears intended to deliver maximum impact and legibility through thick strokes, broad letterforms, and emphatic slab serifs, while keeping a warm, readable texture through rounded bowls and softened joins. It aims for a classic, trustworthy display voice that stays clear in dense, dark settings.
Spacing and rhythm are tight and compact, creating a dark, continuous typographic color that holds together well at large sizes. The slabs are visually dominant and help anchor lines, while the rounded bowls prevent the design from feeling overly mechanical.