Sans Normal Utrad 10 is a regular weight, normal width, monoline, italic, normal x-height font.
Keywords: ui labels, branding, headlines, posters, packaging, modern, clean, friendly, casual, dynamic, versatility, clarity, modernity, warmth, emphasis, rounded, geometric, oblique, open apertures, high contrast counters.
This is a slanted, sans-serif design with smooth, rounded geometry and a steady stroke presence. Curves are built from clean circular/elliptical forms, giving letters like C, O, and e a soft, even rhythm, while straight strokes stay crisp and slightly tapered in feel due to the oblique angle. Terminals are generally blunt with subtly rounded edges, and spacing reads open and breathable in text. The figures are simple and legible, with oval bowls and clear distinctions between similar shapes.
It suits interface labels, short-form copy, and brand systems that want a modern, friendly italic voice without looking decorative. The open shapes and smooth curves also work well for headlines, packaging, and promotional graphics where a clean but lively texture is helpful.
The overall tone is contemporary and approachable, combining a polished corporate cleanliness with a casual, energetic slant. Its rounded forms soften the voice, while the consistent italic angle adds motion and a conversational emphasis.
The design appears intended as a versatile italic sans for contemporary communication, prioritizing clarity and smooth geometry while adding forward motion for emphasis. It balances neutrality with warmth, aiming to feel modern and readable in both display and text settings.
Uppercase forms appear restrained and geometric, while the lowercase introduces more personality through single-storey constructions and rounded joins. The italic angle is consistent across letters and numerals, producing a cohesive forward-leaning texture in paragraphs.