Sans Normal Efmal 3 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, ui labels, posters, packaging, modern, clean, friendly, airy, emphasis, readability, contemporary tone, soft neutrality, humanist, open forms, rounded, smooth, oblique stress.
This is an oblique sans with smooth, rounded construction and a consistent, low-key stroke modulation. Curves are broad and open, with generous counters and a calm, even rhythm; straight strokes lean uniformly, giving the face forward motion without feeling compressed. Terminals are clean and largely unadorned, with subtle rounding that softens joins and keeps the texture light on the page. Numerals and capitals follow the same restrained geometry, producing a tidy, contemporary line of text.
Well-suited to editorial typography where an italic voice is needed for emphasis, pull quotes, or sidebars, as well as contemporary branding that wants a clean yet personable tone. It also works for UI labels and short informational text where a slanted style can differentiate hierarchy, and for posters or packaging that benefit from a light, modern texture.
The overall tone is modern and approachable, balancing a crisp sans-serif clarity with a relaxed, conversational slant. It reads as light and airy rather than technical, making it feel friendly and editorial without becoming decorative.
The design appears intended as a versatile oblique sans for clear reading and gentle emphasis, combining rounded, open shapes with a consistent slant to create motion and distinction while keeping an even, unobtrusive texture.
The sample text shows stable spacing and a smooth italic flow that maintains legibility at larger paragraph sizes. Round letters stay open and readable, and the overall color remains even across mixed-case text and figures.