Sans Normal Diduw 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, editorial, presentations, signage, neutral, modern, friendly, practical, clean, clarity, versatility, readability, neutrality, modernization, open apertures, smooth curves, even rhythm, rounded geometry.
A clean sans with gently rounded construction and consistent, even stroke behavior. Curves are smooth and circular (not squared-off), with open apertures and straightforward terminals that avoid flourish. Proportions are balanced and modern, with round letters (O, Q) staying very circular and straight-sided letters (E, F, H, N) kept crisp and simple, producing a steady, readable texture in paragraphs.
Well-suited for UI text, dashboards, and product copy where consistent readability is critical. It also works effectively for editorial subheads, presentations, signage, and branding systems that want a modern, neutral sans with a slightly warm edge. The clear numeral set and even paragraph color support data-adjacent and informational layouts.
This typeface feels neutral, contemporary, and quietly efficient. Its restrained forms and calm rhythm create an approachable, everyday tone rather than a loud or decorative one. Overall it reads as clean and practical, with a subtle friendliness coming from its rounded curves.
The design appears intended as a general-purpose sans for clear communication across interfaces and print, prioritizing legibility and a stable, unobtrusive voice. The rounded geometry and open forms suggest an aim for friendly clarity without becoming informal or playful.
The sample text shows a smooth, even typographic color with generous internal space in letters like a, e, and s, helping words stay distinct at reading sizes. Capital forms remain simple and structured, while lowercase maintains a modest, straightforward silhouette that supports long-form scanning.