Sans Normal Dirow 2 is a light, normal width, low contrast, reverse italic, normal x-height font.
Keywords: ui text, web content, branding, editorial, posters, modern, clean, friendly, casual, lively, approachability, readability, contemporary tone, informal emphasis, humanist, rounded, open apertures, soft terminals, slanted.
A lightly slanted sans with smooth, rounded curves and consistently low contrast. The strokes feel softly tapered at joins and terminals, giving a gentle, handwritten-adjacent texture while remaining clearly constructed. Counters are open and generous, with round forms (C, O, Q, e) leaning toward circular geometry and simple, unembellished terminals. Uppercase proportions are straightforward and airy, while the lowercase shows a relaxed rhythm with single-storey shapes and compact ascenders/descenders that keep lines feeling even.
Well suited to interface and web typography where a warm, contemporary voice is needed, as well as brand systems that want a softer, human tone. It can also work for short editorial settings, captions, and display lines where the slant and rounded forms add energy without sacrificing legibility.
The overall tone is modern and approachable, with a casual forward motion from the slant and rounded construction. It reads as friendly and informal rather than technical, bringing a mild personality without becoming quirky or decorative.
The design appears intended to deliver a neutral, everyday sans with a subtle italicized motion and softened geometry, balancing readability with an approachable, contemporary character.
In text, the spacing and open shapes help maintain clarity, and the slant adds momentum to longer passages. Numerals follow the same rounded, uncomplicated logic, with smooth curves and simple stroke endings that match the letters.