Sans Normal Lobiv 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Grift' by 38-lineart, 'Jarvis' by Alan Smithee Studio, 'Gotham' by Hoefler & Co., 'Krong' by Joelmaker, 'Adequate' by K-Type, 'TT Norms Pro' by TypeType, and 'Giane Gothic sans' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, friendly, energetic, confident, impact, emphasis, motion, approachability, modernity, rounded, oblique, compact, soft corners, bracketed joins.
This typeface is a heavy, oblique sans with rounded, pressure-free curves and a broadly geometric construction. Strokes are uniformly thick, producing solid silhouettes with minimal internal counters and a strong, poster-like color on the page. Curves and terminals are softened rather than sharp, and joins often appear subtly bracketed, which keeps the forms smooth even at extreme weight. The spacing is open enough to preserve legibility despite the mass, and the figures match the letterforms with similarly sturdy, rounded shapes.
It performs best in display contexts where bold impact and fast readability matter—headlines, advertising, sports-oriented graphics, and brand marks. The weight and slant also suit short bursts of copy on packaging or social graphics, while longer paragraphs may feel dense due to the strong typographic color.
The overall tone is assertive and upbeat, combining athletic momentum from the slant with approachable roundness. It reads as contemporary and promotional, projecting confidence without feeling aggressive.
The design appears intended to deliver high-impact, contemporary communication with a dynamic slant and friendly, rounded geometry, balancing attention-grabbing mass with smooth, accessible forms.
The oblique angle is consistent across capitals, lowercase, and numerals, creating forward motion in lines of text. Round letters retain clear apertures where possible, and the design maintains a cohesive rhythm across the alphabet at display sizes.