Sans Normal Lobiv 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mustica Pro' by Alifinart Studio, 'Demoise Sans Serif' by Maculinc, 'Mantey' by Salamahtype, and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, energetic, sporty, assertive, friendly, modern, impact, motion, modern utility, friendly strength, display clarity, oblique, rounded, geometric, chunky, punchy.
A heavy, oblique sans with rounded, geometric construction and compact counters. Curves are built from broad circular/elliptical forms, while joins and terminals stay clean and mostly blunt, giving the shapes a sturdy, simplified feel. The slant is consistent across caps, lowercase, and numerals, creating a forward-leaning rhythm, and the wide, dense strokes keep interior space tight in letters like a, e, s, and 8. Overall spacing reads even and sturdy, with a uniform, blocky color that holds up well at display sizes.
This font is well suited to short, high-impact settings such as headlines, posters, sports and fitness branding, and bold promotional copy. Its dense stroke weight and consistent slant make it effective for logos, packaging callouts, and large-format signage where a strong, energetic voice is needed.
The overall tone is bold and upbeat, with a forward motion that feels athletic and action-oriented. Rounded geometry keeps it approachable rather than harsh, balancing impact with a friendly, contemporary character.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance while keeping forms simple, rounded, and highly legible at larger sizes. It emphasizes bold silhouettes and consistent rhythm over fine detailing.
The lowercase shows single-storey forms (notably a and g) and a simplified, utilitarian skeleton that prioritizes solidity and speed of recognition. Numerals follow the same chunky, rounded logic, with strong silhouettes designed to read clearly in large settings.