Slab Square Guju 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'College Vista 34' by Casloop Studio, 'Gamarasa' by Differentialtype, and 'Esquina' and 'Esquina Rounded' by Green Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, rugged, confident, industrial, sporty, retro, impact, ruggedness, branding, retro utility, blocky, squared, chunky, sturdy, compact.
A compact, heavy slab serif with squared construction and flat, block-like terminals. Strokes are thick and even with minimal contrast, producing a dense color and strong presence on the page. Serifs read as broad, rectangular feet and caps that reinforce a grounded baseline and a sturdy horizontal rhythm, while counters are rounded-rectangular and fairly tight. Curves (notably in C, G, O, and S) are simplified into squarish rounds, giving the design a geometric, machined feel. Lowercase forms are robust and straightforward, with single-storey a and g and short, sturdy joins; numerals follow the same compact, blocky logic.
Well-suited to headlines, posters, and display settings where strong structure and instant legibility are needed. It fits sports branding, bold packaging, labels, and signage that benefits from a rugged, compact slab-serif voice. In longer text, it will be most effective at larger sizes or in short bursts such as callouts and section headers due to its dense stroke weight.
The overall tone is tough and utilitarian, with a confident, no-nonsense voice. Its squared slabs and compact proportions evoke classic athletic lettering and industrial signage, lending a mildly retro, workmanlike character that reads as bold and dependable rather than delicate or formal.
The font appears designed to deliver maximum impact through simplified, squared geometry and prominent slab serifs, prioritizing a sturdy silhouette and a consistent, high-ink presence. Its forms suggest an intention to echo traditional, workwear and athletic typography while remaining clean and systematic for modern display use.
The design maintains a consistent, modular silhouette across caps, lowercase, and figures, favoring straight edges, right-angled corners, and squared-off curves. The dense interiors and pronounced slab endings emphasize impact in short lines and titles, especially when set with generous tracking or in high-contrast color applications.