Sans Normal Utnim 10 is a regular weight, narrow, low contrast, italic, tall x-height font visually similar to 'Avanti' and 'Avanti Variable' by Glowtype and 'Fact' by ParaType (names referenced only for comparison).
Keywords: ui labels, headlines, branding, posters, editorial, modern, efficient, technical, forward, clean, space saving, dynamic emphasis, modern utility, clear rhythm, condensed, slanted, upright stress, open counters, rounded.
A condensed, italic sans with a steady, low-contrast stroke and a distinctly upright, engineered rhythm. Forms are built from rounded bowls and smooth joins, with open apertures that keep letters clear despite the narrow set. Capitals feel tall and streamlined; diagonals (A, V, W, X, Y) are crisp, and curves (C, G, S) are controlled and compact. Lowercase maintains a tall x-height and short extenders, producing dense, even texture in text. Numerals are similarly narrow and straightforward, matching the letterforms’ lean and compact spacing.
Its compact width and steady texture suit space-constrained settings such as UI labels, navigation, dashboards, and product callouts. The slanted stance also works well for headlines, sports/tech branding, posters, and editorial subheads where a sense of motion is useful. In longer passages it can create a dense, efficient line, especially when used at comfortable sizes and with a bit of extra tracking if needed.
The overall tone is contemporary and purposeful, with a forward-leaning energy that suggests speed and efficiency rather than decoration. It reads as practical and modern, lending a slightly technical, utilitarian voice to headlines and UI-style copy.
The design appears intended to deliver a modern italic voice that stays clean and highly space-efficient, preserving legibility through open counters and controlled curves. It prioritizes consistent rhythm and compact proportions to keep text looking organized and fast-moving across both display and short text uses.
The italic angle is consistent and smooth, with minimal calligraphic modulation; emphasis comes from slant and condensed proportions rather than stroke contrast. Round characters stay compact and vertical, helping maintain a tight, uniform color across words, while punctuation and spacing appear tuned for continuous text.