Sans Normal Urnav 12 is a very light, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, magazines, posters, branding, logos, fashion, editorial, luxury, dramatic, refined, editorial flair, luxury appeal, display emphasis, stylish motion, calligraphic, hairline, crisp, elegant, airy.
A sharply slanted, hairline-driven design with extreme stroke modulation and long, tapering terminals. Curves are smooth and open, with a pronounced diagonal stress that gives bowls and counters a flowing, calligraphic rhythm. Joins and terminals often resolve into needle-like points, and several forms use minimal connecting strokes, creating an airy, high-end texture in display sizes. Proportions feel classical and slightly condensed in the vertical, with lively width changes from glyph to glyph that add movement across a line.
Best suited for fashion-led headlines, magazine features, premium packaging, and brand identities where elegance and contrast are an asset. It shines in larger sizes and short-to-medium runs of text, especially for titles, pull quotes, and refined display typography.
The overall tone is polished and upscale, with a dramatic, couture-like elegance. Its razor-thin strokes and sweeping italics read as expressive and refined, evoking luxury publishing and sophisticated branding rather than utilitarian text.
The letterforms appear intended to deliver a high-fashion italic statement: maximum elegance through extreme contrast, crisp tapering, and fluid, calligraphic motion. The design prioritizes visual drama and sophistication over sturdiness, aiming to create a distinctive editorial signature.
The design relies on delicate hairlines and fine entry/exit strokes, which makes spacing and rhythm feel light and fast. Numerals echo the same sharp contrast and tapered finishing, matching the letterforms’ stylish, editorial voice.