Sans Normal Pemar 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'BF Konkret Grotesk Pro' by BrassFonts, 'Copperplate New' by Caron twice, 'Uni Neue' by Fontfabric, 'Basic Sans Cnd' by Latinotype, and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, punchy, playful, approachable, retro, impact, warmth, legibility, simplicity, display, rounded, soft, chunky, compact, sturdy.
A heavy, rounded sans with broad, softly squared curves and fully filled counters that stay open and legible at display sizes. Terminals are generally blunt and smooth, with minimal contrast and a consistent, solid color on the page. Curves lean toward geometric forms, while joins and diagonals are slightly softened to avoid sharpness; the overall rhythm is dense and compact without feeling condensed. Numerals are similarly chunky and simplified, matching the letterforms’ strong, uniform weight and easy-to-read silhouettes.
Best suited to display applications such as headlines, posters, brand marks, packaging fronts, and signage where a strong, friendly voice is needed. It can also work for short UI labels or callouts when a bold, approachable emphasis is desired, especially at larger sizes.
The tone is bold and upbeat, with a friendly softness that keeps the weight from feeling aggressive. Its rounded construction and compact shapes give it a playful, slightly retro flavor suited to attention-grabbing headlines and casual branding.
The likely intention is a high-impact, highly legible display sans that balances assertiveness with warmth through rounded geometry and simplified forms. It appears designed to create a consistent, attention-grabbing typographic color while remaining approachable and easy to scan.
The design emphasizes impact through large internal shapes and straightforward construction, creating strong word shapes and high visibility. The overall texture is even and “ink-heavy,” which helps it hold presence in short bursts of text and large settings.