Sans Normal Pelov 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Pragmatus' by Graphite, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Corporative Sans' by Latinotype, and 'Arthura' by Seniors Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, approachable, retro, impact, approachability, display focus, clarity, rounded, soft, chunky, compact, clean.
A heavy, rounded sans with thick strokes and softly finished corners that keep the color dense without feeling sharp. Curves are built from broad, circular forms, while joins and terminals stay blunt and simplified for a solid, graphic silhouette. Counters are generally open and legible at display sizes, with compact spacing and a sturdy rhythm that holds together in lines of text. The overall drawing favors uniform stroke weight and uncomplicated geometry for maximum impact.
Best suited for headlines, posters, and branding where a bold, friendly sans is needed to grab attention quickly. It can work well for packaging and signage that benefits from high visual presence and simple, rounded shapes. For extended reading, it will be more effective in short bursts—subheads, pull quotes, and large UI or campaign statements—where its heavy texture remains comfortable.
The tone is upbeat and approachable, combining a confident, poster-like presence with a friendly softness. Its rounded, chunky shapes feel playful and slightly nostalgic, making it read as informal and personable rather than technical or corporate. The weight and simplified forms give it an energetic, attention-grabbing voice.
The design appears intended to deliver maximum readability and personality at large sizes through rounded, simplified shapes and a strong, even typographic color. It emphasizes approachability and impact over fine detail, aiming for a versatile display voice that stays clean and consistent across letters and numerals.
The uppercase reads especially strong and blocky, while the lowercase keeps the same rounded construction, helping mixed-case settings remain cohesive. Numerals match the same stout, circular language, producing a consistent texture across letters and figures.