Sans Normal Amray 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Metcon' by Comicraft, 'Noah' by Fontfabric, 'Acherus Grotesque' by Horizon Type, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: ui text, body text, headlines, signage, branding, clean, modern, neutral, friendly, confident, versatility, legibility, modernity, clarity, geometric, rounded, crisp, even, open.
A clean sans with geometric construction and smooth, circular curves paired with straight, confident stems. Terminals are predominantly square-cut, giving the letterforms a crisp finish, while bowls and counters stay open and evenly proportioned for clarity. The lowercase shows a single-storey “a” and “g,” reinforcing a contemporary, simplified texture, and spacing appears balanced for steady rhythm in text. Numerals are clear and sturdy, with rounded forms on 0/6/8/9 and straightforward, angular strokes on 1/4/7.
This font suits interface labels, product UI, and general-purpose editorial text where a clean, contemporary sans is needed. Its even rhythm and open counters also work well for wayfinding, posters, and straightforward brand systems that prioritize clarity over ornament.
The overall tone is modern and matter-of-fact, with a friendly softness coming from its rounded geometry. It reads as dependable and straightforward rather than expressive or decorative, making it feel calm, orderly, and professional.
The design appears intended as a versatile, contemporary sans that stays visually neutral while remaining approachable. Its simplified lowercase forms and geometric roundness suggest a focus on modern readability and consistent typographic texture across sizes.
Capitals are broad and stable with consistent stroke behavior across curved and straight segments, producing a uniform color in both headlines and paragraphs. The shapes avoid quirky details, keeping emphasis on legibility and a tidy, contemporary silhouette.