Sans Normal Amdad 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'BR Candor' and 'BR Segma' by Brink, 'Manifestor' by Stawix, 'Mozaic' by TipoType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, packaging, modern, friendly, clean, neutral, approachable, clarity, versatility, approachability, modern utility, rounded, open, geometric, even, sturdy.
A rounded sans with broadly circular bowls and soft, smoothly joined curves. Strokes are even and robust, with minimal contrast and generally open apertures that keep counters clear at text sizes. Terminals are clean and unadorned, with a straightforward, workmanlike construction across capitals, lowercase, and numerals; round characters (O, C, G, e, o) emphasize a geometric rhythm while diagonals (V, W, X, Y) stay crisp and stable. Overall spacing and proportions read generous, giving the design a calm, uncluttered texture in paragraphs.
Well suited to user interfaces, product and brand systems, and editorial layouts where a clean, friendly sans is needed. The open shapes and sturdy strokes support comfortable reading in short paragraphs, while the rounded geometry also works well for labels, wayfinding, and packaging where clarity and approachability matter.
The tone is contemporary and accessible, balancing a friendly roundedness with a neutral, utilitarian clarity. It feels confident and unfussy—more everyday modern than expressive or quirky—making it easy to trust in informational contexts.
The design appears intended as a versatile, general-purpose rounded sans: geometric enough to feel modern, but softened to remain approachable and highly legible across everyday applications.
The lowercase shows a single-storey a and g, reinforcing a simple, geometric voice. Numerals are clean and legible, with smooth curves on 3, 6, 8, and 9 and a straightforward, sans-style 1.