Sans Normal Arlat 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Eloquia' by Typekiln and 'Hempa Sans' by Yukita Creative (names referenced only for comparison).
Keywords: ui text, body text, editorial, product design, wayfinding, clean, neutral, modern, friendly, pragmatic, versatility, legibility, neutrality, approachability, clarity, rounded terminals, open apertures, even rhythm, humanist touch, clear numerals.
A clean sans with gently rounded curves and mostly uniform stroke widths, producing an even, steady rhythm. Letterforms lean toward simple geometric construction but include subtle humanist cues in the joins and shoulder shapes. Counters are open and clear, with straightforward, unembellished terminals and minimal modulation. The uppercase set reads crisp and stable, while the lowercase keeps a tidy, workmanlike texture with simple, familiar forms and good inter-letter fit. Numerals are clear and conventional, with smooth curves and balanced proportions that sit comfortably alongside the letters.
This font is a solid choice for UI and product typography where consistent color and straightforward forms improve readability. It also performs well for general-purpose body copy, reports, and editorial layouts that need a calm, modern sans. Its clarity and conventional numerals make it suitable for dashboards, labels, and wayfinding systems where quick recognition matters.
The overall tone is neutral and contemporary, aiming for clarity rather than personality-forward styling. Its rounded geometry adds a mild friendliness, keeping it approachable without feeling playful or decorative. The impression is practical and dependable—well suited to interfaces and everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and visual neutrality. By combining simple geometric structure with subtle softness in curves and terminals, it aims to feel modern and approachable while remaining unobtrusive across a wide range of applications.
Round forms like C, G, O, and Q are smooth and broadly proportioned, and apertures in letters such as e and s stay open enough to maintain legibility at text sizes. The sample paragraph shows an even color and consistent spacing that supports continuous reading without drawing attention to individual shapes.