Sans Normal Bobum 7 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Innova' by Durotype, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Lektorat' by TypeTogether, and 'Stevie Sans' by Typefolio (names referenced only for comparison).
Keywords: ui text, signage, wayfinding, branding, editorial, modern, neutral, clean, friendly, utilitarian, clarity, versatility, readability, neutrality, rounded, open counters, generous spacing, monoline, high legibility.
A clean sans serif with monoline strokes and softly rounded curves. The proportions feel spacious, with open counters and straightforward, compact terminals that keep shapes crisp. Round letters are built from near-circular forms, while straight-sided characters maintain even rhythm and consistent stroke weight. Lowercase forms read clearly with a tall x-height and simple, workmanlike details, producing a steady texture in paragraph settings.
It suits interface copy, product labels, and informational design where clear letterforms and consistent rhythm matter. The open shapes and even stroke color also work well for branding systems, headlines, and editorial subheads that need a contemporary, no-nonsense voice.
The overall tone is modern and neutral, leaning friendly due to the rounded bowls and open apertures. It feels practical and contemporary rather than expressive, aiming for clarity and unobtrusive presence in everyday communication.
The design appears intended as a versatile general-purpose sans: clean geometry, open counters, and steady spacing aimed at reliable readability across sizes and contexts.
The figures appear simple and sturdy, matching the lowercase for readability. Diagonal letters and joins stay restrained and geometric, supporting a consistent, calm typographic color across mixed-case text.