Sans Normal Hykam 3 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, advertising, ui text, airy, contemporary, friendly, casual, lively, approachability, motion, readability, modernity, humanist, oblique, open forms, single-storey a, single-storey g.
A slanted, lightly built sans with smooth, rounded contours and gently modulated strokes. Letterforms favor open apertures and soft terminals, with a humanist rhythm that keeps counters generous and shapes readable. The italic is drawn as a true oblique style rather than a mere slant: curves are rebalanced and joins feel calligraphic in places, producing a lively, handwritten-adjacent flow. Numerals follow the same buoyant curvature, with clear, simple forms and a consistent forward motion across the set.
Works well for brand voices that want a contemporary, approachable feel—logos, taglines, and packaging benefit from its lively slant. In editorial settings it suits pull quotes, intros, and short-to-medium passages where an informal, fluent tone is desirable. It can also serve interface and product copy when a friendly, non-corporate voice is needed, especially at comfortable text sizes.
The overall tone is approachable and modern, with an energetic slant that suggests informality and momentum. Its softness and open shapes feel friendly rather than technical, making it suitable for upbeat, conversational typography.
This design appears intended to provide a clean sans foundation infused with italic-driven motion and humanist warmth. The goal seems to be easy readability paired with a casual, expressive cadence that stands out without becoming ornamental.
Uppercase forms stay clean and uncluttered, while lowercase introduces more personality through curved entry/exit strokes and slightly varied proportions. The sample text shows a smooth texture in running lines, with clear word shapes and a gentle, rhythmic cadence.