Sans Normal Hykam 2 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, editorial, posters, quotes, lively, informal, friendly, retro, literary, add motion, human warmth, casual clarity, expressive tone, calligraphic, humanist, brisk, rounded, open counters.
A slanted, monolinear-to-lightly modulated design with smooth, rounded curves and tapered stroke endings that suggest a fast, pen-led construction. Letterforms are compact with tight proportions and a quick, forward rhythm, while counters remain open enough to keep the texture readable. Terminals often finish with soft hooks or slight flicks, and joins feel fluid rather than mechanical, giving the alphabet an organic, handwritten skeleton despite its clean, sans-like simplicity. Numerals follow the same italic flow with rounded bowls and angled entries, maintaining consistent color across text.
This font suits short-to-medium text where a warm, kinetic voice is desirable: brand marks and taglines, packaging copy, magazine features, pull quotes, invitations, and poster headlines. It also works well for UI accents or labels when an informal, humanist tone is needed, especially at sizes where the flowing terminals can be appreciated.
The overall tone is energetic and conversational, balancing cleanliness with a casual, human presence. It reads as approachable and slightly retro, with a breezy motion that feels suitable for personal or expressive communication rather than strict corporate formality.
The design appears intended to provide an italic, handwriting-adjacent alternative that stays clean and broadly legible while adding motion and personality. Its restrained contrast and rounded construction aim for versatility across display and supporting text, emphasizing friendliness and pace over strict neutrality.
The italic angle is strong and consistent, producing a pronounced rightward momentum in words and lines. Rounded shapes (notably in C, G, O, Q and the lowercase) carry most of the personality, while straight strokes are softened by curved terminals, keeping the page color even and avoiding harsh edges.