Serif Other Puro 3 is a regular weight, very narrow, medium contrast, upright, normal x-height font.
Keywords: posters, book covers, headlines, packaging, logotypes, whimsical, vintage, storybook, quirky, playful, character, atmosphere, old-timey, display, quirk, tall, condensed, flared serifs, bracketed serifs, calligraphic.
A tall, condensed serif with a lightly calligraphic build and a gently irregular rhythm. Strokes show modest contrast, with tapered joins and small, flared/bracketed serifs that often read like subtle hooks. Curves are narrow and vertical, counters are tight, and several letters have slightly unconventional terminals that create a hand-drawn, decorative texture while remaining clearly lettered. Overall spacing and widths vary enough to feel organic, but the design maintains consistent vertical emphasis and a cohesive silhouette across caps, lowercase, and figures.
Best suited to display applications such as posters, book covers, chapter titles, packaging, and short headlines where its narrow footprint and decorative detailing can be appreciated. It can also work for distinctive logotypes or labels, especially in themed or narrative-driven designs.
The tone is eccentric and theatrical, blending a vintage bookish feel with a playful, slightly spooky whimsy. Its tall proportions and quirky terminals give it a characterful voice that can feel storybook-like, oddball, or lightly gothic depending on setting and context.
The design appears intended to provide an expressive, condensed serif with a hand-crafted flavor—evoking old print and illustrative lettering while staying structured enough for readable display typography. Its decorative terminals and flared serifs aim to inject personality and atmosphere rather than disappear into body text.
In text, the condensed build produces a strong vertical color and a distinctive zig-zag rhythm from alternating narrow stems and hooked serifs. The figures follow the same narrow, stylized approach, suitable for display lines where personality is more important than neutrality.