Sans Contrasted Kaju 3 is a very bold, normal width, very high contrast, upright, normal x-height font.
Keywords: posters, logotypes, headlines, packaging, album covers, retro, playful, futuristic, graphic, punchy, distinctive motif, display impact, brandability, retro-future feel, geometric, modular, stencil-like, rounded, headline.
This typeface is a heavy, geometric sans with crisp, clean edges and prominent internal cutouts that read like horizontal “eye” slits across bowls and counters. Many rounded letters (C, G, O, Q and their lowercase counterparts) are built from near-circular forms, while straight-sided letters (E, F, H, I, L, T) use firm rectangular strokes. The construction produces a distinctive rhythm: closed forms appear as bold black shapes interrupted by consistent, capsule-like negative spaces, creating a strong figure/ground effect. Proportions stay compact and sturdy, with simplified terminals and a generally uniform, engineered feel across the alphabet and numerals.
It performs best in display settings where its distinctive counter-shapes can be appreciated: posters, headline treatments, brand marks, packaging, and entertainment or event graphics. It can also work for short UI labels or section headers when a strong, stylized voice is desired, but extended paragraph use may feel visually busy due to the repeated interior cutouts.
The overall tone feels retro-futurist and pop-graphic, mixing a space-age modular look with playful, logo-like personality. The repeated “slit” counters give it a mask/visor flavor that feels designed to be noticed, projecting confidence and a slightly quirky, stylized voice.
The design appears intended to deliver a highly recognizable, geometric display look by using consistent horizontal internal breaks as a unifying signature. This creates instant brandability and a strong silhouette that holds up at large sizes and in high-impact compositions.
In text, the repeated interior cutouts become the main identifying motif and can dominate the texture, especially in words with many rounded letters. Numerals and punctuation carry the same bold, graphic attitude, making the font feel optimized for short bursts rather than subtle continuous reading.