Serif Normal Lurur 18 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, branding, posters, authoritative, classic, stately, bookish, impact, tradition, authority, display, bracketed, flared, crisp, sculpted, calligraphic.
A robust serif with pronounced stroke contrast and carefully bracketed, slightly flared serifs. The letterforms feel broadly proportioned with generous counters and a steady, upright stance, while terminals often resolve into wedge-like shapes that give the design a carved, sculptural look. Curves are smooth and weighty, joins are firm, and the overall rhythm reads as deliberate and evenly paced, maintaining strong clarity at display sizes.
Best suited to headlines, cover lines, and short passages where its weight and contrast can be appreciated, such as magazines, book covers, posters, and identity work. It can also serve as an accent face paired with a calmer text typeface in editorial layouts.
The tone is traditional and authoritative, with a distinctly editorial, old-world presence. Its heavy, formal shapes project confidence and ceremony, while the crisp contrast and sculpted terminals add a touch of drama suited to emphatic statements.
The design appears intended to modernize conventional serif structures with extra visual authority—amplifying contrast, widening proportions, and sharpening terminals to create a commanding display-oriented voice while keeping familiar, readable forms.
Round letters show tight, dark internal spaces that heighten the dramatic contrast, and the design’s strong vertical stress reinforces a formal reading. Numerals and capitals carry the same sturdy, stately construction, creating a cohesive voice across headline settings.