Sans Normal Kaleh 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Area' by Blaze Type, 'Nicky Sans' by Digitype Studio, 'Aspira' and 'Neutro' by Durotype, 'Pulp Display' by Spilled Ink, 'Santral' by Taner Ardali, and 'Morph' and 'Rotunda' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, dynamic, confident, sporty, modern, friendly, impact, motion, emphasis, modern branding, display clarity, slanted, rounded, geometric, compact, high-impact.
A heavy, slanted sans with smooth, rounded geometry and a compact, forward-leaning stance. Strokes are consistently thick with minimal modulation, and terminals are mostly clean and blunt, giving the letterforms a dense, high-ink presence. Counters are relatively tight in round letters, while diagonals and joins (notably in V/W/X/K) feel sturdy and engineered for impact. The overall rhythm is lively, with subtle width variation across glyphs that keeps text from looking rigidly uniform.
Best suited to display settings where bold, fast-moving emphasis is needed—headlines, posters, brand marks, and packaging. It can also work for short UI callouts or promotional copy when you want a confident, kinetic feel, but its dense weight and tight counters suggest using generous sizing and spacing for longer passages.
The tone is energetic and assertive, with a contemporary, sporty flavor. Its rounded construction keeps it approachable, while the strong weight and slant add urgency and momentum suited to attention-grabbing typography.
The design appears intended to deliver a modern, high-impact sans that communicates speed and confidence while staying friendly through rounded, geometric forms. It prioritizes strong silhouettes and clear, compact shapes for punchy, attention-forward typography.
Numerals are similarly robust and readable, with simplified, punchy shapes that match the letters’ compact proportions. The italic angle is strong enough to signal motion without becoming overly calligraphic, maintaining a clean, modern voice.