Sans Normal Kemay 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Applied Sans' and 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, 'Lyu Lin' by Stefan Stoychev, 'NeoGram' by The Northern Block, and 'Aksioma' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional ads, sporty, urgent, assertive, dynamic, contemporary, high impact, add motion, brand emphasis, display strength, slanted, heavyweight, compact, blunt, rounded.
A heavy, forward-slanted sans with large, simplified counters and blunt terminals. Strokes are thick and fairly uniform, with rounded curves that keep bowls and digits smooth while maintaining a compact, poster-like footprint. The letterforms lean on sturdy geometry—clear circular/oval construction in O/C/G and strong diagonals in A/V/W/X—creating a rhythmic, high-impact texture that stays consistent across caps, lowercase, and numerals.
Best suited to headlines, large-scale typography, and bold brand moments where speed and impact matter. It works well for sports and fitness identities, promotional graphics, packaging callouts, and social media titles where the slanted stance can add motion and emphasis.
The strong slant and dense color give the face a fast, energetic tone that reads as sporty and attention-grabbing. Its confident, no-nonsense shapes feel promotional and contemporary, favoring punch and momentum over subtlety.
The design appears intended to deliver maximum visual punch in an italicized, display-forward sans: thick strokes, simplified structure, and smooth curves that remain cohesive across the set. The overall approach prioritizes immediacy and energetic emphasis for attention-driven typography.
Counters are generous for the weight, helping short words stay recognizable, while the overall density can visually “fill in” at small sizes. Numerals are bold and friendly with simple silhouettes that match the rounded construction of the letters.