Sans Normal Lomoh 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cadmium' by AVP, 'Recht' by Mint Type, 'Santral' by Taner Ardali, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, assertive, friendly, modern, emphasis, motion, impact, clarity, modernity, oblique, rounded, chunky, compact, soft corners.
A heavy, oblique sans with rounded, compact forms and a strong, even stroke weight. Curves are built from broad circular/elliptical shapes, producing full counters in letters like O, Q, and e, while terminals tend to be softly squared rather than sharp. The overall rhythm is punchy and dense, with sturdy verticals, simplified joins, and a slightly forward-leaning stance that reads clearly at display sizes. Numerals are equally weighty and geometric, matching the letters with consistent thickness and straightforward silhouettes.
This font is best used where impact and immediacy matter: headlines, posters, promotional graphics, and brand marks that benefit from a bold, forward-leaning voice. It also fits sports and entertainment contexts, product packaging, and punchy UI callouts where a strong typographic accent is needed.
The combination of substantial weight and forward slant gives the face a sense of speed and emphasis, while the rounded geometry keeps it approachable rather than severe. It feels contemporary and action-oriented, suited to messaging that needs to sound confident, upbeat, and direct.
The likely intent is to deliver a high-impact sans that combines geometric roundness with an oblique stance for emphasis and motion. It prioritizes bold legibility and a modern, energetic presence over subtle typographic nuance.
The design favors bold shapes and open, uncomplicated letterforms over fine detail, which helps maintain clarity under strong emphasis. The oblique angle and compact, rounded construction create a cohesive word-shape that stands out in short bursts of text such as headings or callouts.