Sans Normal Labil 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Engram Pro' by Machalski, 'Pieta' by Type Dynamic, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, confident, modern, impact, energy, approachability, contemporary branding, display clarity, rounded, soft corners, compact counters, forward-leaning, high impact.
A heavy, forward-slanted sans with broad proportions and smooth, rounded construction. Strokes are blunt-ended and largely uniform, with generous curves in bowls and rounded joins that keep the texture cohesive at display sizes. Counters tend to be compact, and the overall fit feels sturdy and energetic, producing dense, high-impact word shapes. Numerals match the letterforms with simplified, sturdy silhouettes and consistent weight.
Best suited to headlines and short display copy where mass and slant can do the work—posters, brand marks, packaging callouts, and campaign graphics. It can also support sports and lifestyle branding, badges, and social media tiles where a strong, energetic typographic voice is needed.
The tone is bold and upbeat, with a sporty, promotional feel that reads as confident and approachable rather than formal. Its slant and rounded heft add momentum and friendliness, giving headlines a dynamic, contemporary voice.
The design appears intended to deliver maximum impact with a fast, energetic rhythm, combining rounded geometry with a strong slant for motion. It prioritizes bold presence and friendly, contemporary shapes for attention-grabbing display typography.
The italic angle is pronounced enough to create motion across lines, and the wide set amplifies presence in short phrases. Round letters (like O/C) feel smooth and full, while diagonals (like V/W/X/Y) stay crisp and stable, helping maintain clarity in large, high-contrast layouts.