Sans Superellipse Imref 7 is a bold, very wide, low contrast, italic, normal x-height font.
Keywords: sports branding, esports, headlines, posters, packaging, futuristic, sporty, technical, aggressive, sleek, convey speed, signal tech, maximize impact, modern branding, display emphasis, oblique, extended, rounded corners, chamfered joins, angular terminals.
A slanted, extended sans with a compact, engineered build and squared-off curves that read as rounded rectangles. Strokes are heavy and even, with flat, angled terminals and frequent chamfering that creates crisp corner breaks rather than soft pen-like modulation. Counters are tight and geometric, and many letters use enclosed, superellipse-like bowls that emphasize a streamlined, machined look. The rhythm is assertive and forward-leaning, with slightly customized widths and spacing that give the set a dynamic, display-oriented texture.
Best suited for short, high-impact settings such as sports and esports identities, event posters, product packaging, and tech-forward headlines. It can also work for UI titling or dashboard-style graphics where a dynamic, engineered feel is desired, but its weight and slant make it less appropriate for long-form reading.
The overall tone is fast and high-energy, evoking motorsport, sci-fi interfaces, and performance branding. Its oblique stance and sharpened cuts add urgency and motion, while the rounded-rect geometry keeps it clean and contemporary rather than gritty or hand-made.
The design appears intended to communicate speed and modernity through an oblique stance, extended proportions, and a consistent rounded-rectangle construction. It prioritizes a bold, aerodynamic silhouette and strong brand presence over typographic neutrality.
Digit forms and diagonals are especially prominent, with strong horizontal slabs and angled cuts that keep shapes from feeling purely rounded. Lowercase details (including single-storey forms and simplified joins) reinforce the font’s modern, utilitarian voice and help maintain clarity at larger sizes.