Sans Normal Kimew 7 is a regular weight, very wide, low contrast, italic, normal x-height, monospaced font.
Keywords: posters, headlines, branding, sportswear, packaging, sporty, casual, dynamic, retro, add motion, stay friendly, maximize openness, modern display, oblique, rounded, soft, bouncy, informal.
A rounded, oblique sans with a soft, continuous stroke and gently squared terminals. The letterforms lean consistently, with broad proportions and generous sidebearings that create an open, airy rhythm in text. Curves are dominant (notably in C, G, O, Q, and the bowls of B and P), while straight strokes are slightly softened, giving the shapes a friendly, streamlined feel. Lowercase forms are simple and legible, with single-storey a and g, and the numerals follow the same rounded, forward-leaning construction.
Well-suited to display typography where motion and friendliness are desired—posters, headlines, brand marks, and packaging. It can also work for short UI labels or signage when a casual, energetic tone is appropriate and ample horizontal space is available.
The overall tone is energetic and approachable, with a forward-slanted posture that reads as active and sporty rather than formal. Its smooth, rounded shapes and even texture lend a casual, contemporary voice with a faint retro/tech flavor.
The design appears intended to deliver an italicized, rounded sans voice that feels fast and contemporary while remaining easy to read. Its wide, open construction prioritizes clarity and a smooth, uniform texture, suggesting use in attention-getting display settings and modern branding.
The italic angle is pronounced enough to be a defining characteristic, and the wide stance helps counters stay open at smaller sizes. Round punctuation dots (as seen on i/j) and consistently curved joins reinforce the soft, cohesive texture across mixed-case settings.