Sans Normal Ambuf 14 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Aeroport' by Brownfox, 'Loft Display' by Designova, 'Nexa' by Fontfabric, 'Heavitas Neue' by Graphite, 'Modica' by Monotype, 'Mazzard' and 'Mazzard Soft' by Pepper Type, and 'Carmen Sans' by StudioJASO (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, packaging, modern, friendly, neutral, clean, approachable, clarity, versatility, approachability, contemporary, geometric, rounded, open counters, even rhythm, soft corners.
This sans serif has a clean, rounded construction with predominantly circular and elliptical bowls and smooth joins. Strokes are even and steady, with minimal modulation, producing a consistent color across lines. Curves are generous and counters stay open, while terminals read as straightforward and contemporary rather than calligraphic. Overall proportions feel spacious and well-balanced, supporting clear word shapes in both uppercase and lowercase.
It works well for UI labels, product branding, and wayfinding where a clear, contemporary sans is needed. The rounded forms and open counters also suit headlines and short editorial passages, especially when a friendly, modern tone is desired.
The tone is modern and approachable, with a friendly neutrality that avoids sounding overly technical or overly playful. Its rounded geometry gives it a soft, welcoming voice suited to contemporary interface and brand settings.
The design appears intended to deliver a contemporary, geometric sans with soft roundness and dependable legibility. It prioritizes even texture and simple, recognizable forms that remain calm and versatile across a range of everyday design applications.
The numerals follow the same rounded, geometric logic as the letters and maintain a stable, even presence in text. In the sample paragraph, spacing and shapes create a smooth reading rhythm with strong clarity at larger sizes and in display-like settings.