Sans Normal Akgan 17 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'BR Firma' by Brink, 'Loft Display' by Designova, 'Heavitas Neue' by Graphite, 'Cabira' by Hurufatfont, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: branding, headlines, signage, ui labels, packaging, modern, friendly, confident, clean, sporty, modernize, increase impact, improve clarity, add friendliness, rounded, geometric, open counters, high legibility, even color.
A heavy, rounded sans with smooth curves and flat, squared terminals that create a clean, consistent typographic color. The forms lean geometric, with near-circular bowls (O, o, 8) and open apertures in letters like C, S, and e, helping keep the texture readable at size. Uppercase proportions are broad and stable, while the lowercase shows simple, sturdy construction with compact joins and clear counters; the numerals are similarly rounded and uniform, with a straightforward, contemporary feel.
This font is well suited to branding and logo wordmarks that need a sturdy, contemporary presence, as well as headlines and short subheads where its rounded geometry can carry personality. It should also perform well for signage and UI labels thanks to its open counters and consistent, high-contrast-free stroke structure.
The overall tone is modern and approachable, projecting confidence without feeling rigid. Its rounded geometry and even rhythm give it a friendly, slightly sporty character that reads as contemporary and practical rather than decorative.
The design appears intended to deliver a contemporary, geometric sans voice with friendly roundness and strong emphasis, balancing solidity with readability. It aims for versatile display-to-interface use where a bold, approachable tone and clean silhouettes are more important than delicate detail.
Diagonal strokes (A, V, W, X, Y) are clean and decisive, and round letters maintain consistent curvature, contributing to a cohesive system across letters and figures. The shapes prioritize clarity in dense settings, with counters and apertures staying open in the sample text.