Slab Contrasted Rovi 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Publica Slab' by FaceType, 'Equip Slab' by Hoftype, 'Egyptian Slate' by Monotype, 'Pragmatica Slab Serif' by ParaType, 'Pepi/Rudi' and 'Tabac Slab' by Suitcase Type Foundry, 'Clinto Slab' by XdCreative, and 'Museo Slab' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, confident, retro, friendly, sturdy, headline, impact, readability, retro tone, print feel, sturdiness, blocky, bracketed, ink-trap feel, soft corners, open counters.
A heavy, slab-serif design with broad proportions and a compact, forceful silhouette. The serifs are thick and strongly bracketed, blending into the stems with smooth joins that create a slightly softened, printed look rather than razor-sharp geometry. Stroke modulation is subtle but present, most noticeable where curves meet verticals and in the way terminals and slabs swell into the main strokes. Counters are generally open and rounded, while joins and inner corners sometimes show small notches that add texture and improve separation at tight points.
This font is best suited for large-scale typography such as headlines, posters, and display copy where its mass and slab structure can carry the message. It also works well for branding, packaging, and signage that needs a durable, retro-leaning voice and strong legibility at a distance.
The overall tone is bold and self-assured with a distinctly vintage, poster-like warmth. Its chunky slabs and softened transitions give it an approachable, workmanlike character—more friendly than severe—while still reading as assertive and attention-getting.
The design appears intended to deliver maximum impact with a classic slab-serif backbone, combining thick, bracketed serifs with slightly softened transitions for a friendly, print-forward feel. Its proportions and strong typographic color suggest it was drawn to perform reliably in bold display settings while retaining readable shapes and open counters.
The rhythm is dense and even, producing strong color in text lines and a stable baseline presence. Numerals match the heft of the letters and keep the same sturdy, slabbed construction, supporting consistent emphasis in mixed alphanumeric settings.