Sans Normal Wolal 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fuse', 'Fuse V.2', 'Fuse V.2 Printed', and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, stickers, friendly, playful, chunky, retro, informal, attention-grabbing, approachable tone, retro feel, handmade character, display impact, rounded, soft-cornered, bouncy, bulky, hand-cut.
This typeface is a heavy, rounded sans with compact counters and a noticeably soft, “cut” edge quality. Strokes stay broadly even, but the outlines show subtle irregularity and swelling that gives curves a slightly blobby, organic feel rather than a rigid geometric finish. Terminals tend to be blunt and softened, with many joins appearing slightly pinched or lumpy, creating a lively, handmade rhythm across words. Proportions are sturdy and compact, with generous bowls and minimal interior space, resulting in dense, high-impact letterforms.
Best suited for short-form display settings such as posters, bold headlines, playful branding, packaging, and merchandise graphics where strong color and immediate legibility matter. It can work in punchy subheads or callouts, but its dense counters and chunky texture make it less ideal for long, small-size reading.
The overall tone is upbeat and approachable, with a playful, cartoonish energy that reads as casual and friendly rather than technical or corporate. Its chunky shapes and softly uneven contours suggest a retro display sensibility—bold, warm, and a bit mischievous—well suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual impact with a friendly, informal personality, combining rounded sans fundamentals with lightly irregular, hand-cut contours for character. It prioritizes bold presence and approachability over strict geometric precision.
Round letters like O and Q appear slightly squarish in their curvature, reinforcing the cut-paper impression. The lowercase shows a simple, single-storey construction where applicable, and the numerals follow the same stout, soft-edged logic for consistent texture in mixed text.