Script Immag 4 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: branding, packaging, posters, invitations, social media, friendly, playful, handmade, inviting, casual, human warmth, expressive display, casual charm, handmade texture, brushy, rounded, bouncy, lively, informal.
A brush-like script with rounded terminals, smooth curves, and gently modulated strokes. The letterforms show a relaxed, handwritten rhythm with soft joins and occasional breaks, giving words a lively, crafted texture rather than a perfectly continuous connection. Ascenders are tall and looped, counters are open, and curves are slightly exaggerated, creating a buoyant baseline flow and a compact, narrow silhouette overall. Capitals are simplified but expressive, with subtle swashes and hook-like entry/exit strokes.
Works best for short to medium display text where the handwritten personality can be seen—logos, packaging callouts, posters, greeting cards, invitations, and social media graphics. It can also suit headings or pull quotes when paired with a neutral text face for longer reading.
The overall tone is warm and personable, with an upbeat, approachable energy. Its rounded shapes and casual stroke behavior suggest handwritten notes, friendly signage, and lighthearted branding rather than formal calligraphy.
Designed to evoke a confident, brush-pen handwriting feel that stays readable while adding charm and motion. The forms prioritize warmth and expressiveness through rounded curves, lively joins, and slightly swashed capitals.
The numerals and uppercase share the same brushy logic as the lowercase, with curved strokes and soft terminals that keep the texture consistent in mixed settings. Spacing feels naturally irregular in a way that supports the handmade character, while still reading clearly at display sizes.