Sans Normal Nirak 3 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Aukim' by AukimVisuel and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, modern, confident, friendly, techy, sporty, display impact, brand clarity, geometric simplicity, modern utility, geometric, rounded, compact counters, clean terminals, high legibility.
A heavy, geometric sans with generous width and rounded, circular construction. Strokes stay uniform with minimal modulation, producing dense, compact counters in letters like B, P, and R and a strongly graphic silhouette throughout. Curves are smooth and continuous, with clean, unbracketed joins; diagonals in A, V, W, X, and Y are sturdy and open, while the lowercase keeps a simple, single‑storey feel in forms like a and g. The numerals are similarly broad and solid, built on round bowls and straightforward angles for clear, poster-ready figures.
Best suited for headlines, short statements, and display typography where width and weight can create immediate emphasis. It works well for branding and logo systems that want a geometric, approachable voice, and for packaging, signage, and digital hero text where clarity and impact are priorities.
The overall tone is assertive and contemporary, pairing a friendly roundness with a no-nonsense, high-impact presence. It reads as energetic and utilitarian rather than delicate, with a punchy rhythm that feels at home in modern digital and retail contexts.
The design appears intended as a high-impact geometric workhorse: broad, solid letterforms that stay clean and consistent while remaining approachable through rounded construction. It prioritizes visual punch and straightforward readability for contemporary display and brand communication.
Wide proportions and compact internal spaces create strong word shapes and excellent presence at large sizes, while the dense counters suggest giving it a bit more size or tracking in longer passages. The Q’s tail and the robust curves in S and 2 add distinctive, logo-friendly character without becoming ornamental.