Sans Normal Ilmuh 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' and 'Dexa Round' by Artegra, 'Anantason Mon' and 'Prachason Neue Mon' by Jipatype, 'Technica' by Monotype, 'Core Sans NR' by S-Core, and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, soft, approachable, modern, approachability, softness, impact, clarity, modernity, rounded, blunt, chunky, bubbly, smooth.
A heavy, rounded sans with broad proportions and generously curved terminals. Strokes are consistently thick with minimal modulation, producing a smooth, cushiony silhouette throughout. Counters are open and mostly circular/oval, and joins are softened rather than sharp, giving letters like M, N, K, and W a molded, monoline feel. The lowercase shows single-storey forms (notably a and g) and compact, rounded punctuation-like features such as the i/j dots; numerals are full and stable with simplified, friendly geometry.
Best suited to short, high-impact settings where boldness and friendliness matter: headlines, logos, product packaging, posters, and large UI or environmental text. It can also work for brief callouts or labels where a soft, approachable voice is desired.
The overall tone is warm and easygoing, with a toy-like softness that reads as inviting rather than severe. Its rounded corners and chunky rhythm suggest casual confidence and a contemporary, family-friendly personality.
The letterforms appear designed to maximize warmth and legibility at display sizes by using thick, rounded strokes, open counters, and simplified lowercase structures. The consistent, smoothed geometry suggests an aim toward an inviting, contemporary sans that feels sturdy and personable.
The design favors smooth, continuous curves and blunt ends, which helps maintain strong color in text. Round letters (O, Q, 0, 8, 9) feel especially prominent and uniform, while diagonals are slightly softened to match the overall pill-shaped logic.