Sans Normal Ilray 8 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Asgard' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, playful, friendly, chunky, retro, approachable, friendly impact, playful display, retro warmth, soft geometry, brand voice, rounded, soft corners, bulbous, compact counters, bouncy.
A heavy, rounded sans with inflated, cushion-like strokes and generously softened corners. Curves dominate the construction, producing circular bowls and smooth joins, while terminals are blunt and fully rounded rather than sharply cut. Counters tend to be compact and slightly irregular in feel, and widths vary by glyph, creating a lively rhythm across words. The overall color is dense and even, with minimal differentiation between thick and thin areas, emphasizing a bold, graphic silhouette.
Best suited to display roles such as headlines, posters, packaging, and brand marks where its bold, rounded shapes can carry personality. It also works well for playful UI moments, stickers, and short captions, especially when a friendly, retro-leaning voice is desired. For longer reading, it performs most comfortably at larger sizes with ample spacing.
The tone is upbeat and personable, with a bouncy, cartoon-adjacent warmth that reads as informal and welcoming. Its soft geometry and chunky mass give it a nostalgic, retro display energy while staying clear and readable at larger sizes. The overall impression is cheerful and approachable rather than technical or austere.
The design appears intended to deliver a soft, high-impact sans with a distinctly rounded, friendly character. By prioritizing bulbous curves, blunt terminals, and a lively width rhythm, it aims to feel approachable and fun while maintaining clear letter recognition for prominent display use.
In text, the rounded forms create a smooth texture and strong headline presence, with distinctive, bubbly numerals and a notably soft baseline rhythm. The design favors impact and character over fine detail, and the dense shapes can feel tight in enclosed areas at smaller sizes.