Sans Normal Lukoh 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Conamore' by Grida, 'Croma Sans' and 'Qubo' by Hoftype, and 'Phoenica Std' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, dynamic, modern, impact, energy, approachability, modernity, oblique, rounded, soft terminals, compact, high impact.
A heavy oblique sans with rounded, swelling curves and compact counters that keep forms solid and dense. Strokes stay broadly even with soft, blunt terminals and minimal modulation, giving letters a smooth, pressurized look. The slant is consistent across caps, lowercase, and numerals, and the overall rhythm is tight, with sturdy bowls (B, P, R) and circular forms (O, Q, 8) that read as slightly squashed ellipses. The lowercase shows single-storey a and g and a simple, open construction that favors bold clarity over intricate detail.
Best suited to display roles where a forceful, kinetic voice is useful—headlines, posters, branding marks, and promotional graphics. It can also work well on packaging and apparel where bold, rounded forms need to remain readable at a distance.
The tone is energetic and approachable, combining athletic momentum with a friendly softness. Its weight and forward lean project confidence and speed, while rounded shapes keep it from feeling aggressive or technical.
The design appears intended to provide a compact, high-impact oblique sans that reads quickly and feels contemporary. Its rounded geometry and simplified lowercase aim for broad, friendly appeal while maintaining strong visual punch in short texts.
At large sizes it delivers strong graphic presence, but the dense counters and tight interior spaces suggest caution for long passages or small UI sizes. Numerals are sturdy and punchy, matching the letterforms in slant and weight for cohesive headline setting.