Sans Normal Lokey 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Neue Reman Gt' by Propertype, 'Florida Serial' by SoftMaker, 'TS Florida' by TypeShop Collection, and 'Eastman Condensed' and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, app promos, sporty, dynamic, punchy, confident, impact, speed, emphasis, display, oblique, compact, rounded, blunt terminals, sturdy.
A heavy, oblique sans with compact proportions and rounded, full bowls. Curves are smooth and broadly geometric, while joins and terminals read blunt and decisively cut, creating a sturdy, blocky silhouette. Counters are relatively small for the weight, and the overall rhythm is tight and energetic, with consistent stroke thickness and minimal modulation.
Best suited for short, high-impact settings such as headlines, posters, sports and event branding, promotional graphics, and bold packaging callouts. It can work as a secondary display face in UI or advertising where emphasis and urgency are desired, but its dense weight is less comfortable for extended text.
The slanted stance and dense black shapes give the font an assertive, kinetic tone. It feels contemporary and performance-oriented—more about impact and momentum than refinement—making it read as confident, loud, and action-driven.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning posture. Its geometric roundness and blunt cuts prioritize clarity at display sizes and a strong, athletic presence over delicate detail.
Round letters like O and Q appear strongly elliptical, reinforcing speed and forward motion. Numerals are similarly compact and weighty, designed to hold their shape at large sizes. The overall color is very dark, so spacing and size will strongly influence legibility in longer passages.