Slab Square Abgon 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: editorial, book text, headlines, branding, posters, trustworthy, classic, academic, institutional, readability, stability, authority, print utility, slab serif, bracketless, square serif, sturdy, bookish.
A sturdy slab serif with flat, square-ended serifs and minimal stroke modulation. Letterforms are upright and firmly constructed, with generous, open counters and a steady rhythm that holds together well in continuous text. Serifs read mostly unbracketed, with crisp joins and strong horizontal terminals that give the design a grounded, architectural feel. Proportions are balanced and traditional, with a clear hierarchy between thick stems and thinner cross strokes without becoming high-contrast.
Well-suited to editorial layouts, book and long-form reading where a strong, steady text color is desired, and display settings that benefit from confident slab serifs. It can also work in branding and packaging where a classic, dependable voice is needed, especially for labels, signage, and headline copy.
The overall tone is dependable and matter-of-fact, leaning toward editorial and institutional voices rather than expressive or whimsical ones. Its firm slabs and even color convey authority and clarity, with a slightly vintage, print-oriented character.
The design appears intended to deliver a robust, readable slab serif for general-purpose typography—combining traditional proportions with square, emphatic serifs to project stability and authority in both text and display contexts.
In the sample text, the face maintains consistent texture across mixed-case paragraphs, and the numerals share the same squared, structural logic as the letters. Round forms stay open and readable, while the heavy serifs add a pronounced baseline presence that helps anchor lines of text.