Sans Normal Nuluh 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Neue Power' by Power Type, 'Faktum' and 'Neue Faktum Extended' by René Bieder, and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, sporty, impact, approachability, clarity, modernity, display strength, rounded, geometric, compact counters, soft corners, high impact.
A heavy, geometric sans with broad proportions and clean, uniform construction. Curves are built from near-circular bowls and smooth arcs, while straight strokes terminate with crisp, mostly squared ends. Counters are relatively tight for the weight, creating solid black shapes and strong word silhouettes. The lowercase follows a single-storey, contemporary model (notably in a and g), with a sturdy, open rhythm and minimal stroke modulation.
Best suited to short, high-visibility settings such as headlines, posters, brand marks, packaging callouts, and large-format signage where its mass and width can command attention. It can also work for bold UI accents or labels when set with generous spacing to keep counters from closing up at smaller sizes.
The overall tone is bold and upbeat, combining a friendly roundness with assertive density. It reads as contemporary and energetic, with a straightforward voice that feels confident rather than delicate or formal.
The design appears intended as a modern display sans that prioritizes impact, clarity, and approachable geometry. Its rounded construction and broad stance aim to deliver strong presence while staying friendly and contemporary.
Wide letterforms and compact internal space make the texture feel dense and blocky, especially in longer lines. The figures and capitals share the same robust, no-nonsense geometry, helping headlines maintain a consistent, high-impact color.